The Via Italia Business Improvement Association Has Launched a Special Dining Program For Seniors by Offering a 20% Discount at Restaurants in Windsor’s Little Italy.
The “Seniorlicious” promotion offers seniors (55+) a 20 percent discount on food at most Erie Street restaurants from Sunday to Friday between the hours of 5:00 p.m. and 6:30 p.m. Windsor’s Little Italy is where some of the finest restaurants in Windsor and the Essex County region are located.
Participating restaurants include Buon Giorno Bistro, Ciao Pasta Bar, Enzo’s Trattoria, Il Gabbiano Ristorante, Kurley’s A C, La Contessa Ristorante, La Zingara Trattoria, Mezzo Ristorante, Nico Ristorante, Ristorante Calabrise, Spago Trattoria E Pizzeria, Take Five Bistro, and Vesta Pizzeria & Antipasto Bar.
During the press conference to announce “Seniorlicious” Joe Fallea, owner of Il Gabbiano where the event was hosted, said, “90 percent of Via Italia restaurants are involved and they expect most of the others to come on board soon too.”
City of Windsor Councillor, Allan Halberstadt, praised the Seniorlicious initiative saying, “Erie street businesses (and our region) has suffered financially from the economy and recent construction in the area. The Via Italia BIA’s Seniorlicious inititiative is resourceful, innovative, and ahead of the curve.
Currently, the Via Italia Business Improvement Association is the first and only area BIA to come together to support the efforts of the Real Estate Board of Windsor Essex and the Windsor Active Retirement Community Initiative (WARCI) in their Windsor Essex 100 Mile Peninsula campaign. Both organizations have put in tremendous investment and effort into attracting retirees to select Windsor Essex as the destination of choice to live out their retirement years.
“We wanted to to join in this marketing initiative in a meaningful way by putting into place something that would show our appreciation to those who have made a commitment to retire in Windsor. We decided to get our renowned restaurateurs together to come up with a program that would offer a special discount to seniors 55+ who wish to dine in the heart of Windsor’s Little Italy, wher some of our region’s finest restaurants are located,” explains Via Italia BIA President Tony Conciatori.
Kim Gazo, President of the Windsor Essex Real Estate Board, sits on the WARCI committee and was in attendance to celebrate the launch of the Via Italia’s Seniorlicious program. Gazo spoke about the success of the 100 Mile Peninsula promotional campaign and shared statistics. In fact, Gazo says, “Since its inception in 2006, WARCI is proud to boast that the newcomers to our beautiful region has grown to over 1000 families investing in excess of $260 million dollars in real estate, showing how imperative this incentive is to Windsor’s prosperity long term goals. We applaud the Erie Street BIA for taking the initiative to recognize and reward our age 55-plus residents, and to bring attention and some benefits to this under recognized demographic. Bravo bellisima!!”
The actual statistics above are a little outdated but according to Gazo the latest numbers are larger and will be released in the near future.
Sherri Dulcamaro, Director of Sales and Marketing for the Windsor Essex Chamber of Commerce is equally enthusiastic about the success of the marketing efforts and lauds the Via Italia BIA for catering to this important segment of our community.
“As one of the founding members and partner of the 100 Mile Peninsula, Windsor Active Retirement Community Initiative, The Windsor-Essex Regional Chamber of Commerce embraces the partnership of the Via Italia BIA and commends the launch of “Seniorlicous”.
She adds, “Attracting active retirees to our beautiful region and the tremendous amenities and amazing lifestyle experienced by our community, is further enhanced through such proactive partner initiatives like this “seniorlicious” program. We congrate Via Italia on their foresight and involvement in adding to the tremendous benefits our region offers to anyone seeking an incredible new retirement destination.”
Senior and successful local businessman Richard Rosenthal says, “This program is wonderful. Four months out every year I spend time in Florida where everything is about seniors. So why not in Windsor?”
Says Joe Fallea, owner of Il Gabbiano Ristorante, “We are eager to join with other organizations in supporting our region’s efforts to attract seniors. Myself and my restaurant collegues on Erie Street are excited to offer this Seniorlicious program and we look forward to welcoming seniors to our establishments for years to come.”