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NBA Championship Trophy & Celebration in Windsor on MilkUP Trophy Tour
October 12, 2019 @ 10:00 am - 6:00 pm
The Toronto Raptors made history by winning the NBA Championship for the first time in Canada, and the trophy is coming to Windsor on the the MilkUP Trophy Tour stop at Charles Clark Square on Saturday, October 12, 2019.
Windsor basketball falls gathered during the NBA Playoffs to cheer on the Raptors at Jurassic Park Windsor located at Charles Clark Square. Now fans can see the The Larry O’Brien Championship Trophy and enjoy fun activities in the same exact spot.
The Toronto Raptors and Dairy Farmers of Ontario (DFO) have teamed up to bring this NBA Championship Celebration to eight communities across Ontario including right here in Windsor. The MilkUP Trophy Tour is uniting and inspiring fans of all ages across the province.
The tour launched in Ottawa on Oct. 2, and concludes in Toronto on Oct. 21.
The MilkUP Trophy Tour; is a unique and immersive, mobile experience.
Fans of all ages will be able to get up-close and take photos with the iconic Larry O’Brien Championship Trophy, awarded to the Toronto Raptors after winning the 2019 NBA Championship, the first in franchise history. “As we launch the MilkUP youth-focused sports program with the purpose of helping youth across Ontario build a strong foundation with the right nutritional start, we wanted to inspire the youth, and dedicated fans alike, across our province and celebrate the historic playoff victory run from the Toronto Raptors,” said Sean Bredt, Chief Marketing and Business Development Officer, Dairy Farmers of Ontario.
At every MilkUP Trophy Tour stop, fans can enter to win a pair of tickets to the Raptors home opener at Scotiabank Arena on October 22 vs. the New Orleans Pelicans, when they celebrate their Championship with a banner raising and ring ceremony. Fans can bring a proof of purchase from a milk product purchased within the last seven days of the stop, to double their chances of winning.
The tour is free to the public, and fans at each location can participate in interactive activities, win prizes and walk away with some nutritious chocolate milk.
The 2018-19 NBA regular season set new records in Canada for broadcast viewership, merchandise sales, national partnerships and activations. Fifty-six percent of Canadians – more than 20 million people – watched part of the Raptors’ six-game Finals victory in the first-ever NBA Finals held outside of the U.S.
About Dairy Farmers of Ontario
Dairy Farmers of Ontario is the marketing group for the largest sector of Ontario agriculture. It is proudly owned and operated by Ontario dairy farm families.
About MilkUP MilkUP is a program from the Dairy Farmers of Ontario that is focus on young athletes with the goal of educating, inspiring, and motivating teams to build a strong nutritional foundation with milk.
The MilkUP Trophy Tour stops at Charles Clark Square in Windsor from 10am to 6pm on Saturday, October 12th.