The 38th Annual Easter Seals Ontario (Windsor-Essex) Telethon presented by The Toldo Foundation kicks off today airing on CTV Windsor over 2 days, Saturday, October 31st and Saturday, November 7, 2020, from 3:00-6:00 p.m.
“Despite the pandemic having postponed our efforts throughout the region of Windsor-Essex County earlier this year, our regional Easter Seals’ team, in collaboration with its partners, have rallied back to support kids with physical disabilities,” – Kevin Collins, President and CEO for Easter Seals Ontario
This year, Easter Seals and its production partners have taken the opportunity to modernize the Telethon by pre-recording some segments earlier this fall inside the Student Life Centre at St. Clair College, while ensuring safe physical distancing. “We worked a little magic with the Easter Seals Ambassadors, host, partners and team,” says Telethon Producer, Brittany Gurney. “We’re all excited to take the Telethon into a modern direction that it has never seen in years’ previous!”
Elements of the pre-record are already being vetted through Circle-Box Video who was on-site for the shoot and onto whom is currently working in collaboration with David Jacob Duke Creative Design Studio through the post-production process to have content inserted into this year’s Telethon with thanks to CTV London and CTV Toronto. “Thanks to Dean Bates at CTV London, who fostered the idea, we are going to embed pre-recorded footage, branding and graphics into a Harry Potter movie-thon on October 31st and November 7th on CTV,” says Jeremy Renaud, development officer, Easter Seals Ontario (Windsor-Essex).
Telethon Details Include:
Harry Potter and the Order of the Phoenix, Saturday, October 31, 2020 on CTV Windsor (3:00-6:00 p.m.);
Harry Potter and the Half-Blood Prince, Saturday, November 7, 2020 on CTV Windsor (3:00-6:00 p.m.).
Here’s where you can tune-in to watch the Easter Seals’ Telethon on CTV Windsor:
Bell Fibe TV – Ch. 1202
Bell Satellite TV – Ch. 285
Shaw Satellite TV – Ch. 645
Cogeco Cable TV SD – Ch. 6 or HD Ch. 803
Digital TV – Ch. 26.1 or 16.1
MNSI TV – Ch. 717
“Not only will our sponsors and supporters be recognized as they have been in the past but we now have a unique venue to engage a much broader audience of all ages to be exposed to Easter Seals that will also be promoted through traditional and online media”, says Renaud. “Supporters during each broadcast will be able to phone and make a live donation just as they have over the phone in recent years or donate online. Donors who make a donation will receive recognition on CTV Windsor through the broadcast via a live crawl where names will be displayed on a lower third of the screen!”
The 38th Annual Windsor-Essex Telethon will occur during the “Fall is Easter Seals Season campaign that will drive fundraising and awareness for kids of physical disabilities,” says Renaud. “There a lot of exciting announcements to come!”
Easter Seals Ontario has been a champion of children and youth with physical disabilities from all ethnic and religious backgrounds within the communities of Windsor-Essex and across the province for the past 98 years. Its roots emerged from Rotary locally who spearheaded the founding organization, The Ontario Society for Crippled Children (November 28, 1922). Proceeds from this year’s campaign and Telethon will go towards funding of essential mobility and accessibility equipment, such as wheelchairs, walkers, ramps and lifts, for kids with physical disabilities. Easter Seals is only able to provide its programs with the generous support of its donors and sponsors.
Family and friends are welcome to show their support of Easter Seals while helping kids with physical disabilities by donating online at https://EasterSeals.org/Windsor-Essex-Telethon